Image by Belinda Fewings





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Nicole New 1_Trans.png
Image by Belinda Fewings

Hailing from Louisville, Kentucky, Nicole first garnered National attention in 2014 when she was crowned Ms. Plus America. She proudly held the title during that year traveling across America spreading the message of self love, female empowerment, and healthy living.


On July 20th, 2014, Nicole was honored by Louisville Mayor Greg Fischer with a city-wide “Nicole Hayden Day”. Nicole took this opportunity to spread love through the community via her #500FreeHugs Campaign. The effort was successful in bringing together people of different lifestyles and socioeconomic statuses, underscoring that we all desire to be loved and considered.

Nicole has always kept Louisville at the center of her heart and was heartbroken by the murder of Breonna Taylor and subsequent mishandling of her case by local and state authorities. Nicole committed herself to protests throughout the Spring and Summer of 2020, collaborating with National Social Justice Organization Until Freedom as a community liaison.


This work saw Nicole labor tirelessly with many others and connecting protestors and organizers with community resources by leveraging her relationships both locally and nationally.

As the Coronavirus Pandemic changed the daily landscape for many, Nicole partnered with the Louisville Urban League’s Black Votes Matter registration effort, serving at the Community Engagement Specialist for the program. Through the collective efforts of herself and her team, over 500 people were registered to vote and also provided with rides to the Early Voting Centers around the city of Louisville.

Nicole now serves as the VP of Fashion and Entertainment for T. Bain & Co., a woman owned and black led consortium that operates event venues, clothing stores, and other ventures. Poised to make an even greater impact on the community and the world, Nicole will continue to keep three things at the front of her work: the people, the passion, and the purpose to leave the world a more confident, beautiful, and just place.